Marketing that builds real momentum
We work with pre-IPO companies to build the marketing infrastructure that drives sustainable growth, from full-funnel strategy to paid media, SEO, and AI-powered automation.
Work with usFull-funnel marketing strategy
We craft comprehensive strategies that guide you through every stage of the customer journey, connecting brand awareness to conversion with a clear plan for every touchpoint.
SEO and content strategy
From technical optimization to review systems and content programs, we build organic search visibility that compounds over time and positions you to win in your category.
Paid digital strategy and setup
Google, Meta, TikTok, and Bing. We handle audience identification, platform selection, campaign setup, and ongoing optimization, with tracking that proves what's working.
Marketing attribution
We don't just crunch numbers. We design measurement frameworks and select the right attribution tools to create clear narratives that help CEOs understand exactly how marketing efforts contribute to growth.
30 years of operator experience
We bring hands-on expertise from leading pre-IPO to IPO companies. You get real-world-tested strategies, not consulting theory.
Online and offline perspective
We understand both digital and physical retail marketing, which means a broader and more grounded perspective on what actually drives growth.
Efficiency first
We prioritize organic growth through thoughtful SEO and website optimization, saving you time and resources while building a foundation that scales.
Built for companies on the path to scale
We partner with pre-IPO companies in luxury, retail, and lifestyle who are ready to elevate their marketing efforts, build momentum, and achieve their long-term business goals.
Our clients are past the early stage and ready to build the systems that get them to the next level. If you're serious about growth, we're the right partner.
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Marc Viale
Marc is a veteran of the dot-com era who spearheaded marketing and business intelligence at The RealReal, driving the company to the top of the luxury resale industry. His work was instrumental in achieving The RealReal's successful Nasdaq IPO in 2019.
With lab415, you're not just getting services. You're gaining a partner who has done this at scale and is deeply invested in your outcome.
More about the teamReady to transform your marketing?
Let's build the strategy and infrastructure that takes your company to the next level.
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