Questions about working with us
Everything you need to know about lab415, how we work, and what to expect from an engagement.
What is lab415 and what services do you offer?
lab415 is a growth marketing consultancy based in the San Francisco Bay Area, specializing in full-funnel marketing strategies for pre-IPO companies. Our services include SEO, content strategy, paid digital, brand performance marketing, and tailored solutions for sustainable growth. We also build our own products — Shopcast is our retail marketing automation platform, currently live in beta.
What industries does lab415 specialize in?
We work with a variety of industries including luxury fashion, retail, and lifestyle companies. Our expertise lies in transforming businesses with limited marketing focus into comprehensive, full-funnel marketing operations.
What makes lab415 different from other marketing agencies?
Our founder has over 30 years of experience in growth marketing, with a proven track record of helping pre-IPO companies achieve their goals — including leading marketing and business intelligence at The RealReal through its Nasdaq IPO in 2019. Every engagement is led by Marc personally. You are never handed off to a junior team.
Where is lab415 located and do you work with clients outside the SF Bay Area?
lab415 is based in the San Francisco Bay Area, but we work with clients across the country. We provide remote support and in-person consultations depending on the engagement.
How does lab415 help pre-IPO companies achieve growth?
We provide customized marketing strategies that address the unique challenges of pre-IPO companies. From SEO and content planning to brand performance marketing, we build the systems and strategy that position your business for long-term success.
What is a full-funnel marketing strategy and why does it matter?
A full-funnel marketing strategy addresses every stage of the customer journey, from awareness to conversion and retention. It ensures your marketing efforts are cohesive and effective rather than a disconnected set of tactics, and it creates a foundation for sustainable growth.
How does lab415 approach SEO and content strategy?
Our SEO and content strategy focuses on optimizing your site for search and creating high-quality content that resonates with your audience. This includes keyword research, on-page optimization, and content planning. We also apply AEO — answer engine optimization — to help your brand surface in AI-powered search results.
Can lab415 help with brand performance marketing?
Yes. We specialize in brand performance marketing, which means analyzing and optimizing your brand's performance across channels to maximize ROI. Brand and performance aren't opposites — the best pre-IPO marketing programs do both at once.
Does lab415 offer consulting for post-IPO companies?
While our primary focus is pre-IPO, we also work with post-IPO businesses looking to refine their marketing strategy and maintain momentum. Many post-IPO companies lose direction after the founding team transitions and benefit from a fresh outside perspective grounded in what worked before the IPO.
What is Shopcast?
Shopcast is a retail marketing automation platform built for multi-location retail brands. Store teams submit weekly content in minutes, Shopcast generates on-brand captions for every channel using AI trained on your brand voice, and your social media manager approves everything in one portal. Content publishes automatically to Google Business Profile, Meta, YouTube, and Google Ads with UTM tracking per store.
Who is Shopcast built for?
Shopcast is built for retail brands with multiple locations who struggle to produce consistent, on-brand content at scale. If your store managers are sitting on authentic content every week that never makes it out, Shopcast solves that problem without adding headcount.
How do I get access to Shopcast?
Shopcast is currently in early access. You can request early access here and we will be in touch to walk you through what it looks like for your stores.
How do I get started with lab415?
Reach out through our contact page to schedule a consultation. We will discuss your goals and put together a tailored plan for your business.
Still have questions?
We are happy to talk through your situation and see if we are the right fit.
Get in touch