Unlocking Growth with a Multichannel Strategy

In our upcoming LAB415 Spotlight, we'll sit down with Rachel Gannon, CEO and Founder of Offe Market. Offe Market is quickly becoming the top choice for Gen Z seeking fashion and lifestyle goods at exceptional “Offe.Market” prices. Think TJ Maxx but more refined, featuring exciting brands like Baggu, Nooworks, Ganni, and many more. Rachel uses her buying experience from Macy's and Ban.do to craft a unique merchandise vibe online and builds a community-focused presence in stores. In this webinar, we will examine how online brands are using physical retail to offer a unique experience and growth opportunities for their brand. Today's successful online players are thriving with a dual click & mortar strategy.

Why Attend?

Hear from an industry leader about what makes a click-and-mortar strategy successful. Discover whether physical location success still hinges on location, location, location. Learn how a brand can build a trustworthy team for retail expansion. Find out how to merchandise and market products aimed at the Gen Z audience. Understand how a brand without a huge fundraise can succeed in today's retail environment.

Event Details:

Topic: Unlocking Growth with a Multichannel Strategy

Date: November 11, 2025 

Time: 10 AM Pacific Daylight Time (PDT) 

Location: Online

Rachel Gannon is the founder and CEO of Offe Market, a Gen Z-focused marketplace she launched to help independent fashion and home brands sell their excess and overstocked inventory. Drawing on her experience as a fashion buyer at retailers like Macy's and ban.do, Gannon created Offe Market to offer a more curated and sustainable off-price alternative to traditional outlet stores. By building an online community and recently securing a $1.25 million pre-seed funding round, she is focused on expanding Offe Market's presence through brand partnerships.