Growth marketing for brands
that are built to last
From pre-IPO strategy to AI-powered retail automation, lab415 builds the marketing infrastructure that scales with your business.
We helped ring the bell at Nasdaq in 2019
Marc Viale led marketing and business intelligence at The RealReal, the industry leader in luxury resale. His work contributed directly to a successful Nasdaq IPO, one of the most watched listings of 2019.
That experience shapes how lab415 approaches every client engagement: build the right systems early, measure what matters, and grow with intention.
Full-funnel marketing strategy
From brand awareness to conversion, we build strategies that connect every stage of the customer journey and tie marketing spend to growth outcomes.
Paid digital strategy & setup
Google, Meta, YouTube, and programmatic. We design, launch, and optimize campaigns that perform with tracking infrastructure that proves it.
SEO & content strategy
Organic search that compounds. We build content programs anchored in keyword opportunity, competitive gaps, and the questions your customers are actually asking.
Brand performance marketing
Brand and performance aren't opposites. We help pre-IPO companies build brand equity while driving measurable growth, the combination that wins at scale.
Retail marketing automation for multi-location brands
Store teams submit weekly content in minutes. Shopcast generates on-brand captions for every channel in your brand's voice: Google Business Profile, Meta, YouTube, and Google Ads. One approval. Every channel.
Request early accessAI caption generation in brand voice
Channel-specific captions trained on your tone, neighborhood context, and local search keywords.
Google Business Profile posts
Keyword-informed posts that move local rankings, published automatically on approval.
Review management at scale
AI-drafted responses across all your locations, ready for one-click approval.
UTM tracking per store
Every piece of content tagged to its store and week. See which locations drive traffic.
Built by a marketer who has done it at scale
Marc Viale is a veteran of the dot-com era who led marketing and business intelligence at The RealReal through its Nasdaq IPO in 2019. lab415 was founded to bring that level of rigor and experience to ambitious companies earlier in their journey.
We work with pre-IPO companies in luxury, retail, and lifestyle, and we build our own products. Shopcast, our retail marketing automation platform, is live in beta with its first brand.
Meet the team →